MAIDENHEAD, UK ? June 27, 2012 ? Cincom Systems demonstrated the latest release of Cincom Eloquence? at The Insurance Network Technology Conference last week in London. As the industry?s most intuitive document automation solution for customer communications, Cincom Eloquence enables insurers to easily create and deliver bespoke claims correspondence and policies, adapting them to the needs of individuals, while applying the logic of mass production to reduce costs.
The Insurance Network?s 4th Annual Technology Conference provided a forum for senior technology professionals to discuss and benchmark their future approach.
?Once more, the Insurance Network Technology Conference provided a fantastic platform for us to demonstrate Eloquence,? said Philippe Rouas, EMEA Sales Director, Cincom Document Solutions group. ?The audience was extremely receptive to seeing how Cincom Eloquence could help them create highly personalised communications that can be delivered to multiple channels, such as renewals via text messaging or short-term policies via SMS?, he added.
With an increasingly transparent and competitive market place, insurers are exploring new channels to link customers, agents, brokers and back offices. With the proliferation of smart devices and social networks, consumer buying habits and the way consumers communicate are changing. Insurers who can embrace these evolving communication channels are better placed to develop the customer satisfaction and loyalty that will bolster their growth prospects. A recent McKinsey business technology report suggested that forward-looking insurers are achieving advantages through the intensive use of technology which is facilitating new types of interactions with customers and company agents. ?Insurers have huge cross-sell and up-sell opportunities by using customer data to tailor products and offers?, commented Rouas.
With multiple touch points involved in every interaction, it is crucial that each communication is relevant, timely, consistent, accurate and delivered to the channel of choice.? ?We have a nearly 30 year history of helping insurers around the world acquire, retain and strengthen their customer relationships. Involvement in technology events such as the Insurance Network Technology Conference last week helps us stay on top of industry pain points and standards?, Rouas continued.
About Cincom Eloquence
As recognised innovators in document automation and multi-channel communications, Cincom Eloquence provides automation tools to design sophisticated document models that can be dynamically applied to all types of communications. Engineered to deploy via service-oriented architecture (SOA), it produces structured document communications in high-volume batch with the flexibility to generate highly personalised documents on-demand while interacting with customers in real-time, delivered to any channel ? print, fax, e-mail, SMS or web.
About Cincom Systems
For 43 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services. For more information about Cincom Document Solutions, visit http://customercommunications.cincom.com or send an e-mail to info_europenorth@cincom.com.
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