Another Revenue Stream For Flurry As It Works With Activision To Publish Mobile Games

So very much data. And what to do with all of it? San Francisco's Flurry has its mobile analytics in 190,000 apps on Android and iOS. Yet over the past five years, the company has moved from business model to business model as iOS and Android have evolved.?Now Flurry is using its know-how in optimizing and distributing apps as it crosses over into game publishing. The company is partnering with an arm of Activision, which is behind the Call of Duty franchise, to publish mobile games. Activision, which is better known for its visceral console and PC games, has yet to make a big move into mobile gaming. But this looks like it could be part of it.

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