You might be familiar with "sweding," the concept spawned by 2008 Michel Gondry film Be Kind Rewind that involves making low-budget remakes of your favorite movies with friends. That's a little like what Honest&Smile are doing with the creation of so-called "analog apps." The group's latest project is a partnership with Moleskine for a hardware photo filter and effects iPhone add-on.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/VlBuNtiXlsE/
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