Google's 2013 Nexus 7 may be less than a week old, but groundwork for its successor is already underway; as most companies with tight product development cycles would do. With 2013 Nexus 7 giving NVIDIA the boot by choosing a Qualcomm-made Snapdragon S4 Pro SoC over the company's Tegra 4, key players in the Nexus program are dispensable for Google. The company could give ASUS the boot, and opt for LG as its next Nexus 7 partner.
Nexus 7, the single most popular tablet brand after iPad, is co-developed by Google and ASUS. Its 2014 version could see Google partner with LG Electronics, with whom it co-developed the Nexus 4 smartphone. The reasons behind the switch are largely unknown, but we've shortlisted the likely two.
First, market analyst Ming-Chi-Kuo predicts that LG could be luring Google to partner with it, to give it access to cheap high-resolution displays that go beyond 1080p. LG Display supplies high-resolution IPS displays to a number of tablet designers, including in concert with Sharp, Apple.
Second, could be volumes. With market share of Apple iPad on a slump, and growth of the Nexus 7 brand, that accelerated ASUS' market share (more on that here), Google could be apprehensive about ASUS' ability to keep up with demand. A bonus third, despite critical acclaim for the 2013 Nexus 7 from everyone who ever toyed with one; some users aren't satisfied with its build quality.
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