With a new feature called Slingshot, marketing tech startup SteelHouse wants advertisers to look beyond the click. President and CEO Mark Douglas told me that he's trying to tackle the problem of "viewthroughs" ? people who see an ad and, even though they don't click on it, are prompted to visit the advertiser's website.Source: http://feedproxy.google.com/~r/Techcrunch/~3/FhZMkBYBUD8/
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Zynga bucked a downtrend on Wall Street Wednesday by surging 15 percent, a reflection of the bullishness over the game company's newest business: online gambling.
STORY:?Zynga Shuts Down 'PetVille' and Other Games?
Zynga, known for mobile social games like Words With Friends, launched on Wednesday a suite of games where players in the U.K. can win and lose real money. The games, ZyngaPlusCasino and ZyngaPlusPoker, are not available in the U.S., where online gambling is illegal.
The company was in desperate need of a bold new idea that it could potentially turn into profits, as its stock had sunk 80 percent in a year. On Wednesday, though, it jumped 46 cents to $3.53 on volume that was more than twice normal.
Source: http://www.hollywoodreporter.com/news/zynga-shares-surge-15-percent-432815
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By Andrew M. Seaman
NEW YORK (Reuters Health) - Smokers are less likely to be alive and cancer-free three years after having surgery for colon cancer than people who have never smoked, according to a new study.
Out of about 2,000 people who had part of their colon surgically removed, researchers found 74 percent of those who had never smoked were cancer-free three years later, compared to 70 percent of smokers.
Amanda Phipps, the study's lead author from the Fred Hutchinson Cancer Research Center in Seattle, said the results provide another reason why people should quit smoking.
"It's nice when you have findings that portray a consistent public health message," said Phipps.
According to the American Cancer Society (ACS), certain ingredients in cigarettes can dissolve into a person's saliva and cause colon and other cancers.
The ACS estimates about 102,500 Americans will be diagnosed with colon and rectal cancers in 2013, and over 40,000 will die from those diseases.
Phipps and her colleagues previously found smokers with colon cancer were more likely to die than non-smokers from any cause and specifically from their cancers. But the researchers wanted to take a closer look at what smoking meant for colon cancer recurrence.
For the new study, they analyzed surveys that were given to about 2,000 people between 2004 and 2005 after they had colon cancer surgery but before they received additional treatment.
Overall, 931 people said they had never smoked and 1,028 said they had smoked at least 100 cigarettes during their lifetime.
Phipps and her colleagues found people who reported smoking were 23 percent more likely to die or have their cancer return within three years, based on ongoing surveillance of those patients.
The difference was even more pronounced for the 140 people who said they were smoking at the time they were diagnosed with colon cancer. They were 47 percent more likely to have a cancer recurrence or to die than people who had never smoked.
"There is a difference. Certainly we see those current smokers have a poorer prognosis," Phipps told Reuters Health.
The researchers found smoking was tied to worse outcomes in people with tumors with certain genetic patterns but not others. Tumors that were positive for so-called KRAS mutations, for example, came with a significantly worse prognosis among smokers than non-smokers.
Overall, the researchers wrote in the Journal of Clinical Oncology that their findings show "the effects of smoking may extend beyond an adverse impact on colon cancer risk to also adversely impact outcomes after diagnosis."
The results only looked at outcomes over a short period of time, Phipps noted.
She added that for people who continue to smoke, the health risks - such as for heart disease and other cancers - will continue to accrue as times goes on.
"I would say as we get further and further away from a colon cancer diagnosis, the impact from smoking is going to get greater," she said.
SOURCE: http://bit.ly/11n7yOq Journal of Clinical Oncology, online April 1, 2013.
Source: http://news.yahoo.com/smokers-worse-colon-cancer-prognosis-study-204437222.html
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PISCATAWAY, N.J. (AP) ? Once the video went viral, Mike Rice's coaching days at Rutgers were over.
Now the question is whether anyone else will lose their jobs ? including the athletic director who in December suspended and fined Rice for the abusive behavior, and the university president who signed off on it.
Rice was fired Wednesday, one day after a video surfaced of him hitting, shoving and berating his players with anti-gay slurs. The taunts were especially troubling behavior at Rutgers, where freshman student Tyler Clementi killed himself in 2010 after his roommate used a webcam to spy on him kissing another man in his dorm.
It also came at an especially embarrassing time for the NCAA, with the country focused on the Final Four basketball tournament this weekend.
Rice, in his third season with the Scarlet Knights, apologized outside his home in Little Silver, N.J.
"I've let so many people down: my players, my administration, Rutgers University, the fans, my family, who's sitting in their house just huddled around because of the fact their father was an embarrassment to them," he said. "I want to tell everybody who's believed in me that I'm deeply sorry for the pain and hardship that I've caused."
Athletic Director Tim Pernetti was given a copy of the tape by a former employee in November and, after an independent investigator was hired to review it, Rice was suspended for three games, fined $75,000 and ordered to attend anger management classes. University President Robert Barchi agreed to the penalty.
Pernetti initially said Tuesday he and Barchi viewed the video in December. The president issued a statement Wednesday, saying he didn't see it until Tuesday and then moved to fire the 44-year-old coach for repeated abusive conduct. Through a school spokesman, Pernetti backed up his president and said Barchi did not view the video until this week.
"Yesterday, I personally reviewed the video evidence, which shows a chronic and pervasive pattern of disturbing behavior," Barchi said in a statement. "I have now reached the conclusion that Coach Rice cannot continue to serve effectively in a position that demands the highest levels of leadership, responsibility and public accountability. He cannot continue to coach at Rutgers University."
Later Wednesday, 13 faculty members posted a letter on the internet to the school's trustees and Board of Governors demanding the resignation of Barchi. It says his handling of the "homophobic and misogynist abuse" was inexcusable.
The video shows numerous clips of Rice at practice during his three years at the school firing basketballs at players, hitting them in the back, legs, feet and shoulders. It also shows him grabbing players by their jerseys and yanking them around the court. Rice can also be heard yelling obscenities and using gay slurs.
Several college coaches said they had never seen anything like the Rutgers video and it broke a cardinal rule: Never put your hands on a player.
"Don't tell me that's the old way. That's the wrong way," said John Thompson Jr., the Hall of Famer who led Georgetown to the 1984 national title. Thompson, the father of current Hoyas coach John Thompson III, called the images "child abuse."
UConn women's coach Geno Auriemma, winner of seven national titles, said "there is no line that could be drawn that would make that behavior acceptable."
The most famous case of a coach accused of abusing a player is the one involving Bob Knight of Indiana. The university put him on a zero-tolerance policy in 2000 after an investigation into a former player's allegations that the coach had choked him during a practice. When a student alleged that Knight grabbed him later that year, Knight was fired. Knight, who now works for ESPN, couldn't be reached Wednesday.
The Rice video drew outrage on campus and all the way to the capital in Trenton, with lawmakers and New Jersey Gov. Chris Christie supporting the firing at the state's flagship public university.
"This was a regrettable episode for the university, but I completely support the decision to remove Coach Rice," Christie said in a statement. "It was the right and necessary action to take in light of the conduct displayed on the videotape.
"Parents entrust their sons to the Rutgers athletic department and the men's basketball program at an incredibly formative period of their lives. The way these young men were treated by the head coach was completely unacceptable and violates the trust those parents put in Rutgers University. All of the student-athletes entrusted to our care deserve much better."
Clementi's family applauded the firing in a statement issued by the foundation named after their son.
"All students require safe environments to learn and reach their full potential, and Coach Rice's conduct has no place on a campus that is devoted to learning and fostering a sense of community," it said. "We know Rutgers is such a place, and, like all colleges and universities, it must not tolerate that kind of behavior."
State lawmakers want explanations from both Pernetti and Barchi on the initial decision not to fire Rice.
Pernetti took responsibility for trying to rehabilitate Rice instead of firing him.
"Dismissal and corrective action were debated in December and I thought it was in the best interest of everyone to rehabilitate, but I was wrong. Moving forward, I will work to regain the trust of the Rutgers community," he said.
Rice, who helped Robert Morris to two NCAA tournament appearances, was one of the hot coaching candidates in the spring of 2010. But he wasn't able to push Rutgers into the upper echelon of the Big East Conference, and went 44-51. Rice was 16-38 in the Big East, after going 73-31 in three seasons at Robert Morris. The Scarlet Knights went 15-16 this season and 5-13 in the league.
The firing means Rutgers has now seen its last four coaches dismissed for poor decisions and controversy, rather than simply wins and losses.
Rice was Pernetti's first major hire after getting the AD's job.
Pernetti, who has a year left on his contract, said his decision to only suspend Rice was made in part because the coach was remorseful.
The videotape was given to Pernetti by former director of player development, Eric Murdock, who was hired by Rice in 2010. The two had a falling out over Murdock's appearances at a camp, and Pernetti said Murdock's contract was not renewed for last season.
A woman who answered the phone at Murdock's home told the AP he was out. His cell phone did not answer.
Murdock, who said he was fired, compiled the video after losing his job.
Pernetti said about 60 percent of the incidents happened in Rice's first season.
___
AP Basketball Writers Jim O'Connell and Rachel Cohen in New York contributed to this report.
Source: http://news.yahoo.com/rutgers-fires-basketball-coach-over-abuse-taunts-230847361--spt.html
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WASHINGTON (AP) ? The parading of U.S. air and naval power within view of the Korean peninsula ? first a few long-range bombers, then stealth fighters, then ships ? is as much about psychological war as real war. The U.S. wants to discourage North Korea's young leader from starting a fight that could escalate to renewed war with South Korea.
Worries in Washington rose Tuesday with North Korea's vow to increase production of nuclear weapons materials. Secretary of State John Kerry called the announced plan "unacceptable" and stressed that the U.S. is ready to defend itself and its allies. But he and other U.S. officials also sought to lower the rhetorical temperature by holding out the prospect of the North's reversing course and resuming nuclear negotiations.
At a joint news conference with visiting South Korean Foreign Minister Yun Byung-se, Kerry said the U.S. would proceed "thoughtfully and carefully" and in consultation with South Korea, Japan, China and others.
Defense Secretary Chuck Hagel, in a call late Tuesday to China's defense minister, called the North's development of nuclear weapons a "growing threat" to the U.S. and its allies.
Hagel, citing North Korea's pursuit of nuclear weapons and ballistic missiles in his phone conversation with Chang Wanquan, said Washington and Beijing should continue to cooperate on those problems, according to a Pentagon statement describing the call.
Michael Green, an Asia specialist at the Center for Strategic and International Studies, said it should be no surprise that North Korea is vowing to restart a long-dormant nuclear reactor and ramp up production of atomic weapons material.
"This is part of their protection racket," Green said in an interview. "I think the end state North Korea would like is that we, the U.S. in particular, but also China, Japan, South Korea, are so rattled by all this that we decide it's just better to cut a deal with them."
Tensions have flared many times in the six decades since a truce halted the 1950-53 Korean War, but the stakes are higher now that a defiant North Korea appears to have moved closer to building a nuclear bomb that could not only threaten the South and other U.S. allies in Asia but possibly, one day, even reach U.S. territory.
That explains, in part, why the U.S. is displaying military muscle to warn the North to hold its fire.
Washington also wants to leave no doubt that it has the South's back, and that Seoul should not act rashly. Nor does the U.S. want South Korea to feel compelled to answer the North's nuclear drive by building its own bomb.
"We are in the business of assuring our South Korean allies that we will help defend them in the face of threats," Pentagon press secretary George Little said, adding, "We are looking for the temperature to be taken down on the Korean peninsula."
Even without nuclear arms, the North poses enough artillery within range of Seoul to devastate large parts of the capital before U.S. and South Korea could fully respond. The U.S. has about 28,500 troops in the South, and it could call on an array of air, ground and naval forces to reinforce the peninsula from elsewhere in Asia and the Pacific.
In just the past few months, North Korea has taken a series of steps Washington deemed provocative, including an underground nuclear test in February. In December the North Koreans launched a rocket that put a satellite into space and demonstrated mastery of some of the technologies needed to produce a long-range nuclear missile. And several weeks ago, the North threatened to pre-emptively attack the U.S.
Bruce Bennett, a specialist in North Korean affairs for the RAND Corp., said he believes much of the recent taunting from North Korea reflects turmoil among the ruling elite in Pyongyang. He cited unusually high turnover among senior officials during the 15 months that Kim Jong Un ? grandson of the nation's founder ? has been the top leader.
"I think with the purges going on, he's got some instability that is generally not being recognized" outside of North Korea and that may be pushing Kim to take a more confrontational stance, Bennett said in an interview. "He's trying to be blustery to make it appear that he's really in control, he's really strong and he can defeat us."
In response, the Pentagon announced it would beef up missile defenses based on the U.S. West Coast, and it highlighted over a period of days the deployment of B-52 and B-2 bombers, as well as two F-22 stealth fighters, to South Korea as part of an annual U.S.-South Korean exercise called Foal Eagle, which lasts through April.
On Tuesday, officials said the Navy was keeping the USS Decatur, a destroyer armed with missile defense systems, in the vicinity of the Korean peninsula for an unspecified period instead of continuing its journey back to the U.S. after a Mideast deployment. And they said a similar ship, the USS McCain, had been shifted slightly to the waters off the southwest coast of the Korean peninsula as a further precautionary move.
North Korea has been an enigma to most outsiders since it was founded by Kim Il Sung in 1948. The United States has often misjudged the North's political path. After the founding Kim died in 1994, for example, U.S. intelligence officials said they believed his successor son, Kim Jong Il, would be more accommodating to the West.
"Flaky as he may be, (Kim Jong Il) nevertheless ... realizes the only way they're going to extricate themselves from the shambles that their economy is in now is to get outside help," James R. Clapper Jr. told a congressional panel in January 1995. Clapper was director of the Defense Intelligence Agency at the time; today he is President Barack Obama's most senior intelligence adviser as director of national intelligence.
___
AP broadcast correspondent Sagar Meghani contributed to this report.
___
Follow Robert Burns on Twitter at http://www.twitter.com/robertburnsAP
Source: http://news.yahoo.com/us-moves-nkorea-aimed-deterring-leader-070920477--politics.html
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Apr. 2, 2013 ? Olympic swimmers aren't the only ones who change their strokes to escape competitors. To escape from the jaws and claws of predators in cold, viscous water, marine copepods switch from a wave-like swimming stroke to big power strokes, a behavior that has now been revealed thanks to 3-D high-speed digital holography.
Copepods are tiny crustaceans found in nearly every aquatic environment on Earth. By some estimates, they are the most abundant animals on the planet.
Their change in stroke in cold water helps them escape a slew of predators, from larval fish to crabs, oysters and jellyfish.
"Copepods are key components of marine food webs eaten by just about everything," says Ed Buskey, study author and professor of marine science at The University of Texas Marine Science Institute. "The better question is 'what doesn't eat copepods?' "
Buskey says that understanding how the microscopic organisms might respond to changes in the environment is important for assessing the health of oceans now and in the future.
Environmental changes that affect copepods include changes in water temperature and viscosity associated with climate change, and increases in water viscosity related to pollution and coastal algal blooms.
Water viscosity, or "thickness," naturally increases as the temperature drops. For microscopic copepods, it becomes like swimming through honey. But does it make them more vulnerable to predators? How does a copepod cope?
To answer those questions, Buskey and co-author Brad Gemmell turned to high-speed digital 3-D holography techniques developed by mechanical engineer Jian Sheng at Texas Tech University. The technique uses a microscope outfitted with a laser and a high-speed digital camera to catch the rapid movements of the microscopic animals moving in and out of focus in a 3-D volume of liquid.
They studied copepod movement in water with varied temperatures and viscosities.
Copepod larvae swim using three pairs of appendages that act like three pairs of oars moving a boat. Unlike a rowboat, however, the copepods' "oars" do not move in complete synchrony.
In warmer, less viscous water conditions, the three pairs of appendages stroke in an overlapping, wave-like motion. For example, the first pair will start a stroke, and the second pair will begin the stroke before the first pair is complete, and so on.
In cold, thick water, however, the tiny copepods switch to one big power stroke at a time. For example, the first pair of appendages will complete one big downward stroke before the second pair begins. The third pair doesn't start until the second is complete.
This results in a copepod that takes one step back for every two steps forward.
"These little guys are not very efficient swimmers," said Buskey. "They slip backward with every recovery stroke. I guess it isn't easy swimming in 'honey.' "
Still, says Gemmell, a former graduate student of Buskey's who is now at the Marine Biological Laboratory in Woods Hole, Mass., "that power stroke adaptation helps the copepods overcome the negative effects of changing water temperature and viscosity to escape predators." In other words, without the power stroke, the copepods would be even easier prey in cold water.
Significantly, the researchers discovered that the power stroke is triggered only by colder temperature, not viscosity alone.
Gemmell said that's because the muscles that control the copepods' appendages are affected by temperature.
"So if you increase viscosity without changing the temperature -- the kind of situation you might find during an algal bloom or pollution event -- the copepod's escape ability declines," said Gemmell.
That's good for predators, of course, but could have larger effects on copepod populations and the marine food web, particularly as coastal algal blooms and pollution increase.
Watch a video of the power stroke. http://www.youtube.com/watch?feature=player_embedded&v=xwg2E1lGId8
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